How The Conversation Got Started

Our journey was motivated for our students and by our students. While at their jobs on film sets, television sets or in other professional settings, our students were alarmed at the sanitation practices that their fellow makeup artists exhibited. Our students were surprised to find that not all professional makeup artists had the training necessary to protect the health and wellness of their clients. It was our students who inspired and joined us in launching a conversation about the lack of sanitation practices and standards within the makeup industry. Together, we knew we needed to protect our clients and elevate the makeup industry’s sanitation standards. In the beginning, Sanitation Conversation™ was a movement that we hoped would bring awareness to the lack of sanitation standards. We provided artists with the information that they needed to understand and employ proper sanitation skills, but we fell short of giving a sustainable solution to the problem. It was our passion for change that compelled us to create a product paired with education in efforts to make a difference. Thus, the birth of the Sanitation Essentials Training Bundle.

My company’s objective is to initiate change and disrupt current practices for “sanitation standards” within the beauty industry. With over 25 years of experience as a former makeup artist, makeup instructor and school owner, I know the importance of proper sanitation practices. This new generation of artists cares about doing things right, protecting their clients and they are willing to implement the appropriate methods needed. Now is the time to provide an easy solution for practicing proper sanitation protocols. My team and I are here to assist artists in forming sanitation habits that protect themselves and their clients, and you can be a part of protecting our industry too.

The recent headlines of customers being affected by life-threatening illnesses, severe deformities and irreversible ailments due to unsanitary tools and cosmetics was the spark I needed to begin Sanitation Conversation™.

Our Mission

Our mission is to globally elevate sanitation practices to a universal health grade standard. 

Our Team

Devawn Testagrossa


Jen Coakley
Jen Coakley

Operations Manager