News RSS

I’ve been in the beauty industry a long time, and am now the CEO of several companies, and yet, I still get butterflies in my stomach before a big show...especially one like IMATSNYC. I love this industry. I pretty much eat, sleep and breath all things beauty and education. And yet, I continue to be amazed and inspired by the growth, knowledge and artistry that takes stage - front and center - at shows such as these. This year was a little different, in my experience. While the show brought in 2,000 attendees with several amazing makeup lines, what we...

Read more

Certification elevates the standards of any industry and helps to advance the profession and create value. It also provides a measurement of knowledge and skills which regulate who within the industry is competent and hirable. Being certified in Sanitation Standards distinguishes you from other artists because you now have industry-recognized credentials that confirm you are skilled in safe sanitation practices. One of the most vital elements of makeup applications that is often overlooked is proper sanitation. This applies to instructors, freelancers, makeup enthusiasts, and film, commercial and high fashion artists. On social media, we see countless cases of diseases, viruses, lawsuits...

Read more

Makeup is art, sanitation is its armor. Bad sanitation habits can lead to acne breakouts and even dangerous diseases, such as MRSA or Herpes. Don't be scared! Here are 5 ways that you can enjoy your makeup AND avoid the risk of spreading dangerous bacteria! Washing your hands before applying makeup is so important! Your hands carry so many germs around, especially when you touch your phone every 5-10 minutes. We also touch our faces around 15 times an hour. All those germs can translate to diseases if around your eyes, nose, or mouth. It is also useful to keep...

Read more